I’m from Chicago but I don’t eat deep dish pizza…
Brand & Advertising Leadership Profile
Brand strategy and advertising leader with 10+ years building and leading integrated campaigns, shaping brand narratives, and driving measurable business outcomes across Fortune 100 brands. Deep experience architecting and leading insight-driven creative strategy and guiding world-class agency partners to deliver breakthrough video, digital, and social campaigns. Known for translating complex business goals into motivating creative direction, leveraging consumer insights, and fostering cross-functional collaboration. Thrives in fast-paced, matrixed environments, elevating brand purpose through cohesive, high-performing creative work.
Core Competencies
Brand Strategy • Product Marketing • Omnichannel Campaigns • Budget & P&L Oversight • General, Hispanic & Custom Audience Marketing • GTM Strategy • Media & Partnerships • Team Leadership • B2C & B2B Marketing • Market Expansion
Professional Experience
Brand Manager – AT&T
BBDO | Los Angeles, CA
May 2022 – Jan 2025
Led strategic planning, integrated campaigns, and client leadership for AT&T’s national Consumer Home & Wireless businesses, driving business outcomes, cross-functional alignment, and agency excellence.
· Boosted digital conversions +30% and engagement +20% YoY by guiding strategic direction across 8 agency partners (including general, Hispanic, and specialty agencies), transforming brand positioning and strengthening enterprise alignment across Sales, Media, and Product.
· Owned end-to-end GTM strategy, translating customer insights and product needs into integrated narratives that guided executive decision-making and campaign activation.
· Directed 360° campaigns with $20M+ budgets, achieving measurable outcomes across paid digital, social, CTV, linear TV, OOH, audio, and partnership channels.
· Improved campaign ROI and marketing performance workflows, creating actionable insights for cross-functional stakeholders and executive teams.
· Mentored and developed 3 direct reports, elevating strategic thinking, creative problem-solving, and cross-functional collaboration.
· Delivered B2B executive thought leadership internally and across Omnicom networks, influencing enterprise strategy and supporting account expansion initiatives.
Senior Account Manager – Abbott & Alcon
Norton Agency | Chicago, IL
Dec 2021 – Apr 2022
Strategic client lead across consumer and HCP portfolios, shaping insight-driven marketing programs and guiding teams through complex regulatory environments.
· Increased brand awareness +20% and category share +1.2% by leading strategic planning and creative production.
· Translated marketing performance data into actionable insights that influenced client strategy and internal decision-making.
· Aligned stakeholders across medical, legal, regulatory, creative, and media teams, clarifying direction and reducing cross-functional friction.
· Coached 3 direct reports, strengthening consultative communication and execution capabilities.
Account Manager, Shopper Marketing – Tyson Foods Portfolio
IN Connected Marketing Agency | Chicago, IL
Aug 2018 – Mar 2020
Owned cross-functional program delivery, insights, and client guidance for digital + retail campaigns.
· Drove +8% market share lift and increased CTR for award-winning digital & social shopper programs through insight-led creative strategy.
· Aligned brand and retail strategies with campaign execution, ensuring measurable business impact and clear client narratives.
· Translated campaign data into actionable insights, informing future planning and optimization decisions.
Senior Planner – Global Marketing & Ops
PepsiCo | Chicago, IL
May 2016 – Apr 2018
Supported global strategy, analytics, and GTM planning for enterprise retail and innovation launches.
· Improved forecast accuracy +20% by driving GTM strategy across 20+ retail partners and leveraging insights dashboards.
· Enhanced executive decision-making through analytics visualization tools and actionable reporting.
· Connected insights to actionable market strategies for innovation launches and brand positioning across global operations.
Account Manager – North American Nutrition, Gatorade & Tropicana
PepsiCo | Chicago, IL
Feb 2015 – May 2016
Led strategic media and brand innovation, boosting category share and consistently outperforming departmental KPIs.
Applied data-driven insights via Tableau, surpassing performance targets and driving significant portfolio revenue gains.
Education - B.A. in Mass Communications (TV & Audio Production)
Southern Illinois University Edwardsville
