I’m from Chicago but I don’t eat deep dish pizza…

Senior Marketing Executive -

Brand & Growth Strategist | Integrated Campaign Leader

Award-winning marketing leader with 10+ years of experience driving high-impact, integrated marketing strategies across Tech, Telecom, Pharma, and CPG verticals. Expert in scaling omnichannel brand campaigns, launching products to market, and leading high performing cross-functional global teams. Proven success managing $20M+ marketing budgets, growing market share, and improving consumer activation across general and multicultural markets. Recognized for strong agency leadership, strategic storytelling, and data-informed growth initiatives.

On a mission to build bold, insights-driven marketing that connects brands with real human impact.

Core Competencies

Brand Strategy • Product Marketing • Omnichannel Campaigns • Budget & P&L Oversight • General, Hispanic & Custom Audience Marketing • GTM Strategy • Media & Partnerships • Team Leadership • B2C & B2B Marketing • Market Expansion

Professional Experience

Brand Manager – AT&T
BBDO | Los Angeles, CA
May 2022 – Jan 2025

  • Directed integrated 360° campaigns across AT&T’s national Consumer Home & Wireless product franchise portfolios, managing $20M+ annual budgets across linear broadcast, CTV, paid social, OOH, experiential, podcast/audio, and partnership activations.

  • Lead contact manager who orchestrated strategic collaboration between 8 agency partners to launch product campaigns for General & Hispanic audiences, increasing digital conversion by 30% and brand engagement by 20% YoY.

  • Partnered with Product Management & Media Sales to define GTM strategies defining brand’s core purpose, understanding audience segments, competitive landscape, creating & identifying impactful integrated messaging, driving customer acquisition, and expanding market share.

  • Managed and mentored 3 high performing direct reports supporting campaign execution, asset trafficking, post campaign analysis, sales enablement, and executive storytelling (presentations, sizzles, etc.).

  • Spearheaded B2B thought leadership content strategy across internal and Omnicom-wide platforms.

 

Senior Account Manager – Abbott & Alcon
Norton Agency | Chicago, IL
Dec 2021 – Apr 2022

·      Led creative development and production of consumer and HCP campaigns, increasing brand awareness by 20% and category share by 1.2%.

·      Managed SOWs, budgets, and campaign strategy while leading internal and client-facing teams from concept through delivery.

·      Managed and mentored 3 AEs and coordinated cross-functional execution with medical, legal, and regulatory compliance.

 

Account Manager – Shopper Marketing- Tyson Foods Portfolio
IN Connected Marketing Agency | Chicago, IL
Aug 2018 – Mar 2020

  • Produced award-winning digital and social shopper campaigns, boosting CTR, in-store foot traffic and market share by 8%.

  • Led influencer/talent sourcing and creative development while aligning with brand and retail channel strategies.

  • Conducted campaign performance analysis to guide optimization and future planning.

 

Senior Planner, Global Marketing & Ops
PepsiCo | Chicago, IL
May 2016 – Apr 2018

  • Drove mass media GTM strategies across 20+ retail partners, improving forecast accuracy by 20% using Tableau-driven dashboards.

  • Enabled executive access to key analytics tools to improve decision-making in budget and customer engagement strategy.

  • Supported innovation launches and brand positioning within global logistics and operations framework.

 

Account Manager, North American Nutrition, Gatorade & Tropicana
PepsiCo | Chicago, IL
Feb 2015 – May  2016

  • Led strategic brand and media innovation, boosting category share and consistently outperforming departmental KPIs.

  • Applied data-driven insights via Tableau, surpassing performance targets and driving significant portfolio revenue gains.

Account Coordinator, Sports Marketing
PepsiCo | Chicago, IL
Jul 2013 – Feb 2015

  • Supported national NFL and collegiate campaigns, coordinating product inventory and media strategy.

  • Executed cross-functional initiatives to improve campaign efficiency and messaging consistency.

Education

B.A. in Mass Communications (TV & Audio Production)
Southern Illinois University Edwardsville