I’m from Chicago but I don’t eat deep dish pizza…

Senior Marketing Executive -

Brand & Growth Strategist | Integrated Campaign Leader

Award-winning marketing leader with 10+ years of experience driving high-impact, integrated marketing strategies across tech, telecom, pharma, and CPG verticals. I specialize in scaling omnichannel brand campaigns, launching products to market, and leading cross-functional global teams for iconic brands like AT&T and others.

Proven track record managing $20M+ marketing budgets, improving digital conversion by 30%, and expanding market share across general and multicultural markets. Recognized for strategic storytelling, strong agency leadership, and data-informed growth initiatives that drive business results.

On a mission to build bold, insights-driven marketing that connects brands with real human impact.

Core Competencies

Brand Strategy • Product Marketing • Omnichannel Campaigns • General, Hispanic & Custom Segment Marketing • GTM Strategy • Media & Partnerships • Team Leadership • Budget & P&L Oversight • B2C & B2B Marketing • Market Expansion

Professional Experience

Brand Manager – AT&T
BBDO | Los Angeles, CA
May 2022 – Jan 2025

  • Directed integrated 360° campaigns across AT&T’s national Consumer Home & Wireless product portfolios, managing $20M+ annual budgets across linear broadcast, CTV, paid social, experiential, podcast/audio, and partnership activations.

  • Orchestrated strategic collaboration between 8 agency partners to launch product campaigns for General & Hispanic audiences, increasing digital conversion by 30% and brand engagement by 20% YoY.

  • Partnered with Product Management & Media Sales to define GTM strategy, drive customer acquisition, and expand market share.

  • Managed and mentored 3 direct reports supporting asset trafficking, sales enablement, and executive storytelling (presentations, sizzles, etc.).

  • Spearheaded B2B thought leadership content strategy across internal and Omnicom-wide platforms.

Senior Account Manager – Abbott & Alcon
Norton Agency | Chicago, IL
Dec 2021 – Apr 2022

  • Led creative development and production of consumer and HCP campaigns, increasing brand awareness by 20% and category share by 1.2%.

  • Managed SOWs, budgets, and campaign strategy while leading internal and client-facing teams from concept through delivery.

  • Supervised 3 junior AEs and coordinated cross-functional execution with medical, legal, and regulatory compliance.

Account Manager – Shopper Marketing (Tyson Foods Portfolio)
IN Connected Marketing Agency | Chicago, IL
Aug 2018 – Mar 2020

  • Produced award-winning digital and social shopper campaigns, boosting CTR and market share by 8%.

  • Led influencer/talent sourcing and creative development while aligning with brand and retail channel strategies.

  • Conducted campaign performance analysis to guide optimization and future planning.

Global Marketing & Ops Lead (Planner & Account Manager)
PepsiCo | Chicago, IL
Senior Planner: May 2016 – Apr 2018
Account Manager: Feb 2015 – May 2016

  • Drove mass media GTM strategies across 20+ retail partners, improving forecast accuracy by 20% using Tableau-driven dashboards.

  • Enabled executive access to key analytics tools to improve decision-making in budget and customer engagement strategy.

  • Supported innovation launches and brand positioning within global logistics and operations framework.

Account Coordinator – Sports Marketing
PepsiCo | Chicago, IL
Jul 2013 – Feb 2015

  • Supported national NFL and collegiate campaigns, coordinating product inventory and media strategy.

  • Executed cross-functional initiatives to improve campaign efficiency and messaging consistency.

Education

B.A. in Mass Communications (TV & Audio Production)
Southern Illinois University Edwardsville