Brand Manager.

Future CMO.

I’m from Chicago but I don’t eat deep dish…

Award-winning manager with +10 years’ experience in leadership and a proven track record of successfully developing & producing integrated 360 product marketing campaigns across Tech, Telco, Pharma, & CPG verticals for General and Hispanic audiences.

Recognized for scaling strategic initiatives that shape brand identity, grow consumer bases, and expand market share.

Brand Manager - AT&T
May 2022 - January 2025
BBDO, Los Angeles, CA

I lead 8 agencies in the development, execution and production of innovative 360 integrated product marketing campaigns for AT&T Consumer Home and Wireless national product portfolios with production budgets totaling +$20M across broadcast TV, digital/streaming TV, paid social media, audio, activations, and brand partnerships for General + Hispanic markets.

  • Managed 3 direct reports who led trafficking & distribution, creating key sales materials, including presentation decks and sizzle reels, in support of AT&T sales efforts.

  • Increased digital conversion rate +30% across revenue growth, market share expansion, and customer acquisition by successfully driving product launches and go-to-market strategies.

  • Increased brand engagement & awareness by 20% YOY by collaborating closely with Product Management & Media Sales teams to identify and analyze competitive landscape, audience segments and geo-targeting opportunities to launch effective product messaging campaigns. 

  • Led strategic B2B thought leadership content development for AT&T’s internal brand website & shared external Omnicom website platforms.

  • DE&I Lead: developed B2B DE&I process implementation across organizational workstreams, lead monthly DE&I programming & host LA ADcolor Panel & Interactive Breakout Sessions series.

Senior Account Manager - Abbott + Alcon
December 2021 - April 2022
Norton Agency, Chicago, IL

  • Led, managed, and produced integrated broadcast and digital streaming product marketing campaigns for consumers and healthcare professionals increasing brand awareness by 20% and increasing category share 1.2%.

  • Oversaw 3 AEs while managing internal & external cross-functional teams from concept to execution.

  • Advised clients on SOW budgets, estimates and managed financial aspects of campaigns.

Account Manager - Tyson Foods Portfolio
August 2018 - March 2020
IN Connected Marketing Agency, Chicago, IL

  • Managed integrated Effie award winning national digital & social shopper marketing campaigns, growing category and market share opportunities by 8% through increased CTR and other organizational KPIs.

  • Led influencer sourcing and creative direction, ensuring brand guidelines were maintained.

  • Conducted financial data analysis to drive future optimization, budgeting and market growth.

Senior Planner, Global Marketing & Logistics/Operations
May 2016 - April 2018
PepsiCo, Chicago, IL

  • Managed 20+ retailer accounts’ GTM strategies for mass media, logistics, procurement, and replenishment data.

  • Improved forecast accuracy by 20% through cross-functional collaboration and data analysis with Tableau dashboard customizations.

  • Established executive stakeholders' access to enterprise software dashboards for customer insights and budget analysis.

Account Manager, Global Marketing & Logistics/Operations
February 2015 - May 2016
PepsiCo, Chicago, IL

  • Facilitated brand and mass media product marketing innovation processes, increasing category share and department KPIs.

  • Leveraged Tableau data analytics for key insights to exceed KPI metrics and increase portfolio dollars.

Account Coordinator, Sports Marketing & Logistics/Operations
July 2013 - February 2015
PepsiCo, Chicago, IL

  • Managed mass media sports marketing NFL product campaign needs and national collegiate sports retailers messaging & inventory.

  • Led cross-functional optimization projects to improve operational efficiency.