Senior Account Executive - Abbott
December 2021 - April 2022
Norton Agency, Chicago, IL

• Led, managed, and produced integrated broadcast and digital streaming product marketing campaigns for consumers and healthcare professionals increasing brand awareness by 20% and increasing category share 1.2%.

• Oversaw 3 AEs while managing internal & external cross-functional teams from concept to execution.

• Advised clients on SOW budgets, estimates and managed financial aspects of campaigns.