Alcon - Systane, Pataday & Total 30
Senior Account Executive - Alcon
December 2021 - April 2022
Norton Agency, Chicago, IL
Led, managed, and produced integrated broadcast and digital streaming product marketing campaigns for consumers and healthcare professionals increasing brand awareness and category share.
Oversaw 3 AEs while managing internal & external cross-functional teams from concept to execution.
Advised clients on SOW budgets, estimates and managed financial aspects of campaigns.