Tyson Any'tizers®. Effie Gold Award Winner.
Account Executive - Tyson Foods
August 2018 - March 2020
IN Connected Marketing Agency, Chicago, IL
Managed integrated Effie award winning digital & social shopper marketing campaigns, growing category and market share opportunities by 8% through increased CTR and other organizational KPIs.
Led influencer sourcing and creative direction, ensuring brand guidelines were maintained.
Conducted financial data analysis to drive future optimization, budgeting and market growth.
